There’s a reason the Research & Development department is one department: these two things go together like nothing else. Developing a product without research is pointless. That is one of many ideas why we made QPoint, online survey tool. We want to help people or companies achieve the desired goal and get the best results. If you do not make any survey, you’ll miss the mark and consumers will be angered that you didn’t implement their ideas and feedback. You might be able to offer half of what they want, but the research would have revealed the other half from the start. There are plenty of excellent examples of companies who took the importance of research to heart and ended up launching great products right out of the gate.
Here are some examples of some of the world’s top projects that relied on research from the very beginning to make the first version the best version.
Products That Researched Their Niche
Before you launch a product, you have to do the research to not only see if it has a chance of succeeding to begin with, but also to gather crucial information from consumers. What do they want to see in the product? How much do they expect to pay? That information will guide the entire development process. Here are some insights that successful companies were able to reveal through their own research efforts:
1. People hate blending
It’s true. Juicing and home-made smoothies are all the rage because it’s “good for you” and “healthy” but it is not a quick process. Store-bought juices are packed with concentrates, added sugar, and preservatives. People were craving fresh, and that’s when Yumi busted into the market. With Yumi, you don’t have to buy a fancy blender or even go shopping in the product section. Their fresh, ready-to-drink, and delicious selection of smoothies are ordered 2-3 days in advance for a great smoothie every morning!
2. People love getting mail
You know what people love? Getting things in the mail. Subscription boxes of all kinds have popped up over the last couple years and they have maintained a huge market share in all sorts of niches, from snack boxes to gift boxes for your dog. Competitors did the research and found that consumers hate shopping, and they love the ease and excitement of things arriving each month with their name on it. That’s what’s fueled companies like Graze, who offer varying subscription plans to always satiate a hungry snacker’s need for healthy yet tasty treats.
3. People fidget
If there’s one gadget we’ve all heard of recently, it’s the fidget spinner. Multiple competitors have popped up, but the original producer, ZekProFidgeting, is still going strong. Their classic design uses a ball bearing layout that, get this, was actually made by a woman named Catherin Hettinger over twenty-years-ago. That’s right, the company that’s now making millions from the fidget spinner didn’t even design it—they found the plans through research.
Conclusion
To successfully enter the business world, make a research! There are many online survey tools, which reduces the amount of work and eliminates the need for field research.The amount of work around the research has drastically reduced, it is enough to register, create your own form, share your survey, and review the detailed analysis offered you by your online survey software. One of these is our online survey tool, QPoint, that has been recently added to a great 6th place in Top 20 most user-friendly survey software by Capterra and we are proud owners of the two certificates, Rising star and Great User Experience by FinancesOnline, which is just the beginning of our journey. Let’s make great business together!
Take a look at more successful examples of market research and business growth:
How 3 Companies Used Market Research to Pivot their Businesses - Market Research.com
How 5 Massive Companies Changed Using Market Research - SurveyPolice